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The List
256 items
reset1
CRM
Customer relationship management (CRM) is software that helps you manage your customers and prospects. Many CRMs come with tools that help you to populate user lists, save data, launch email campaigns and track communications with the customer.
Digital Marketing
definition
crm
08/04/22
2
Loomly
Social media management platform with built in calendars and workflows.
Digital Marketing
tool
paid
social media
08/03/22
3
Conversion path
The conversion path is the series of events that led a user from awareness of your brand to converting or committing an action on your website or social media accounts.
Digital Marketing
definition
08/05/22
4
Engagement rate
Engagement rate is the percentage of users who saw your campaign vs the users who actually clicked or engaged with it (e.g. click, share, comment).
Digital Marketing
definition
08/05/22
5
Google Search Console
Google Search Console is a free tool that website owners can use to submit their websites and website sitemaps for faster page indexing, and review search engine metrics.
Digital Marketing
definition
08/08/22
6
SEO
Search engine optimization is the practice of improving your website to be better indexed by search engines and ranked higher for your chosen keywords in search engine result pages.
Digital Marketing
definition
seo
08/04/22
7
Optimization score
An optimization score is a Google Ads metric that is updated regularly based on how well Google determines that your ad is set up.
Digital Marketing
definition
08/08/22
8
Digital marketing
Digital marketing refers to marketing techniques that are purely online as opposed to traditional marketing methods such as print, billboards and direct mail.
Digital Marketing
definition
08/07/22
9
Subject line
The subject line of an email is the line that is shown prior to opening the email. It's important that it is eye-catching but relevant.
Digital Marketing
definition
08/06/22
10
Remarketing
Remarketing is a paid ad strategy for targeting people who have recently or at some point visited your website or engaged with your brand on social media.
Digital Marketing
definition
08/05/22
11
Tell a real story
Don't just tell your customers what you can do for them, show them what you've already done for another customer or client.
Digital Marketing
trend
08/09/22
12
iBegin
iBegin is a global business listings website.
Digital Marketing
directory
backlinks
source
08/31/22
13
CPC
Cost per click (CPC) is the ratio of ad cost to number of clicks received. If you spend $100 on a campaign and you get 20 clicks, your CPC would be $5.
Digital Marketing
definition
08/04/22
14
Redirect
You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.
Digital Marketing
definition
08/06/22
15
Yes, LinkedIn is making a comeback as their monthly users continue to grow and more and more businesses are reporting positive lead generation figures.
Digital Marketing
trend
08/09/22
16
Whitelist
Whitelists help your email to always appear in your recipients' email inboxes. It requires that the email address be manually added to the list by the recipient however. It's a good idea to make sure your clients and email recipients add you to their whitelist.
Digital Marketing
definition
08/05/22
17
eLocal
Create a listing for your business on eLocal's online directory.
Digital Marketing
directory
backlinks
source
08/31/22
18
A/B testing
A/B (or split) testing is a process of making changes to a campaign, page or other marketing material and measuring to see if that change improves results. Typically, you'd want to change just one element at a time so that you could identify which change caused the impact.
Digital Marketing
definition
08/05/22
19
AI in digital marketing
Use artificial intelligence to predict what your prospect might do next and ensure your campaign or promotion is there when they need it.
Digital Marketing
trend
08/09/22
20
Lead nurturing
Lead nurturing is the process of building relationship and trust with a lead, such as sharing valuable information about your product or service, until they're ready to purchase.
Digital Marketing
definition
08/05/22
21
Countdown timer
Add a countdown timer to an offer whether it's good for a limited time or not. Urgency often helps with closing the sale.
Digital Marketing
ab testing
idea
08/04/22
22
Closed-loop marketing
Closed-loop marketing occurs when the sales team reports back to the marketing team the end result of the leads they received. The marketing team can they modify their activities based on the ability of previous efforts to product customers
Digital Marketing
definition
08/05/22
23
NFTs and crypto
You might not think that these relate to your business, but they might. There are many companies producing technology that does cross over various industries and can be leveraged by regular businesses.
Digital Marketing
trend
08/09/22
24
Multiple campaigns
While a page having 1 goal or call-to-action is typically preferred, maybe there are times when you should consider the primary goal and then a secondary goal as well in case the first one doesn't convert.
Digital Marketing
ab testing
idea
08/04/22
25
Font weight
Make the text bold, or some of it bold and see if that makes an improvement.
Digital Marketing
ab testing
idea
08/04/22
26
Button icon
Would adding an icon to the button help to get more clicks?
Digital Marketing
ab testing
idea
08/04/22
27
Yelp
List your business on Yelp, share business information and get reviewed by your customers.
Digital Marketing
directory
backlinks
source
08/31/22
28
Merchant Circle
Get listed as a merchant on Merchant Circle where users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
29
Call Up Contact
Call Up Contact is a platform that lists business information online.
Digital Marketing
directory
backlinks
source
08/31/22
30
Exit rate
A webpage's exit rate is the rate at which visitors who are on the website leave that specific page to go elsewhere.
Digital Marketing
definition
08/08/22
31
Competitive analysis
Competitive analysis refers to the process of researching and analyzing your companies competitors - strengths, weaknesses, demographics, strategies and more.
Digital Marketing
definition
08/07/22
32
Viral
If a piece of content "goes viral", that simply means that it's been shared or distributed by many individuals outside of your circle of followers.
Digital Marketing
definition
08/05/22
33
Inbound marketing
Inbound marketing is a marketing practice that is focused on creating valuable content that your audience will find during their online research.
Digital Marketing
definition
08/04/22
34
No image
Would your ad work better without an image? Try it with and without and see what produces more results.
Digital Marketing
ab testing
idea
08/04/22
35
Ad extensions
Ad extensions can be added to paid Google Ads to add extra content and increase the size of your ad.
Digital Marketing
definition
08/06/22
36
Sales funnel
A sales funnel refers to an established path where you can guide users from awareness of your brand, product or service to purchasing.
Digital Marketing
definition
08/07/22
37
Font size
Change the size of the text - all of the text or just the heading, body or link/button.
Digital Marketing
ab testing
idea
08/04/22
38
Automation
Marketing automation refers to software and tools that help you automate repetitive tasks. One example would be if a user submitted their email address for access to a lead magnet on your site and you have an email platform set up to automatically send them a followup marketing email.
Digital Marketing
definition
08/05/22
39
Facebook Live
Facebook offers a "Facebook Live" video feature that users can leverage to live stream directly to other users on the platform.
Digital Marketing
definition
08/08/22
40
Blacklist
Blacklists are lists that major email clients use and refer to in spam detection. If your email or domain gets added to a blacklist, it will be difficult or impossible to send emails to your prospects or even existing clients.
Digital Marketing
definition
08/05/22
41
Wireframe
A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.
Digital Marketing
definition
08/08/22
42
SEM
Search engine marketing is the practice of paying for results to appear in search engine result pages. As opposed to SEO that helps with results appearing organically, with SEM you are selecting demographics and lists of keywords that you want your search ad to display for, then paying for its placement on the page.
Digital Marketing
definition
sem
08/04/22
43
Double opt-in
A double opt-in is when a user signs up for an email newsletter, and then they receive a followup email to confirm their subscription to the list. Double opt-ins help to confirm the validity of emails and improve the health of an email list.
Digital Marketing
definition
08/05/22
44
Robots.txt
The robots.txt file is a text file that websites should contain to communicate how web crawlers are to use your site - free to crawl, only allowed to crawl certain page, or not allowed to crawl at all.
Digital Marketing
definition
08/08/22
45
SAAS
Software-as-a-service (SAAS) refers to software that you can subscribe to on your computer or online that will help you to perform valuable functions such as productivity, sales, CRM, websites and more.
Digital Marketing
definition
08/05/22
46
Churn rate
Church rate refers to the amount of customers a company loses during a certain period of time. Gaining new customers is great unless you're losing as many existing customers.
Digital Marketing
definition
08/05/22
47
Background image
Instead of a color, try a different background image and see if that makes a difference.
Digital Marketing
ab testing
idea
08/04/22
48
Smarketing
Smarketing is the collaboration and alignment of the sales and marketing teams toward a common goal such as growing revenue.
Digital Marketing
definition
08/05/22
49
Landing page
A landing page is a webpage where users first "land" on your website from external location (e.g. search engine, social media). This could technically be any page of a website, but it often refers to a webpage where you try to introduce and sell a particular product or service.
Digital Marketing
definition
08/05/22
50
Loading speed
Loading speed or website performance refers to how quickly how webpage loads in a user's browser.
Digital Marketing
definition
08/05/22
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