Digital marketing & website development lists of ideas, links and resources

Famous theories

Are there any famous theories or ideas in your industry? Can you create and share a new rule, or share your perspective on an existing one?

Content

idea

research

07/29/22

MyHuckleberry

MyHuckleberry helps users search for businesses online.

Digital Marketing

directory

backlinks

source

08/31/22

User-requested features

Turn a request for a product, product feature or service from a customer or prospect into a piece of content explaining why or why not and other possible solutions

Content

idea

07/28/22

Courses

Create educational materials based on your business or industry and share previews on your blog. This helps to establish credibility and trust.

Content

idea

medium

07/28/22

Dun & Bradstreet

Build credibility for your business by listing it on Dun & Bradstreet's business directory and researching your brand online.

Digital Marketing

directory

backlinks

source

08/31/22

Comment follow-ups

Pay attention to what users or followers are saying on social media, and see if you can turn a helpful comment into a blog post

Content

idea

07/28/22

Interviews

Interview someone in your niche. It could be an employee, a colleague, a loyal customer, an expert, or a social influencer. And if there’s a tie-in, explain how your products or services contributed to their success.

Content

idea

07/27/22

intitle:

Use "intitle:" to find pages with certain words in the title. For example, intitle:apple.

Misc

search operator

definition

productivity

08/08/22

Acquisition source

The acquisition source of a user is where the user came from when first visiting your website. This could be a social media post, a search engine, coming to the site directly, paid ads, another website or something else.

Digital Marketing

definition

08/07/22

Inactivity sensor

Is the user still on your page but they've been inactive for a certain length, or they've clicked over to a different tab? Try encouraging them to come back or reengaging them.

Digital Marketing

ab testing

idea

08/04/22

Customer reviews

Build credibility by highlighting a customer review and invite your audience to submit their own.

Content

idea

07/27/22

Reflections

Share something you or your business has learned from success or failure and key takeaways from the experience

Content

idea

07/28/22

SEMrush

A long-time SEO tool that tracks the positions of your keywords and identifies new terms to rank for.

SEO

tool

paid

08/03/22

Improve your writing

For making your writing better, mistake-free and more professional: "Proofread my writing below. Fix grammar and spelling mistakes. And make suggestions that will improve the clarity of my writing"

Artificial Int

text prompt

05/20/23

MozCast

Keep up with changes to Google's search algorithm

SEO

tool

free

07/29/22

Lead generation

Lead generation is the process of acquiring new leads.

Digital Marketing

definition

08/05/22

CPD

Clicks-per-delivered (CPD) refers to the number of clicks that your email campaign receives compared to the number of emails that were successfully delivered to their intended recipients.

Digital Marketing

definition

08/05/22

Click map

A click map refers to a geographic representation of where visitors click on your webpage.

Digital Marketing

definition

08/07/22

Anchor text

Anchor text is the visible text of a link on a webpage. It is often formatted differently than regular text to stand out and indicate that it's a link.

Digital Marketing

definition

08/06/22

Ubersuggest

Review keyword rankings for your website, backlink performance, traffic data and site audit results.

SEO

tool

free

paid

07/29/22

Manta

Create a free listing for your company and compare with other businesses.

Digital Marketing

directory

backlinks

source

08/31/22

Industry influencers

Identify the leaders or influencers in your industry and follow them on social media. Review comments and questions on their posts. Most questions will go unanswered, but you can step in to provide answers to questions or turn those questions into more le

Content

idea

research

07/29/22

YouTube

Research the most popular videos or channels in your industry and find the ones with the most engagement. Engagement means interest and will help you find what you should create content about.

Content

idea

research

07/29/22

Clickbait

Clickbait is content often in the form of a headline on an ad or post that hooks people and convinces them to click. It typically has a negative connotation because it's not usually an accurate representation of the content on the main page.

Digital Marketing

definition

08/05/22

Internal searches

If your website has its own search functionality, track and review what users are searching for on your site. If a particular search doesn't return many quality results, think about creating a piece of content to better answer the query.

Content

idea

research

07/29/22

Games

Can you turn a process or procedure common in your industry or business into a game? Websites use gamification all the time to show things like progress in form, page or profile completion.

Content

idea

medium

07/28/22

Video tutorial

Demonstrate how to use your product and service, or share the success stories of your customers.

Content

idea

07/27/22

Resources

Compile lists of resources, tools, links, content, etc. in a post on your site.

SEO

backlinks

idea

08/01/22

Problem solving

For helping to solve a problem: "Give me a step by step solution to the problem above with clear instructions on how to execute each step."

Artificial Int

text prompt

05/20/23

Button icon

Would adding an icon to the button help to get more clicks?

Digital Marketing

ab testing

idea

08/04/22

map:

Use "map:" before a location to see map results for a specific location. For example, map:new hampshire.

Misc

search operator

definition

productivity

08/08/22

Local newspapers

Browse stories in local newspapers, opinions and letters to the editor.

Content

idea

research

07/29/22

BitMountain's Accessibility plugin

Automatically optimize the accessibility of your website behind the scenes on page load, and provide an advanced user interface so that users can format the site based on their needs and concerns.

Digital Marketing

accessibility

tool

paid

08/05/22

Online groups

Find topic ideas by joining and browsing through groups on social media. Look for groups in your industry that have a lot of questions, answers and discussion.

Content

idea

research

07/29/22

SEO Mountain

A paid tool that helps you to make and manage primary SEO page elements directly on your website.

SEO

tool

paid

07/29/22

Focus on your audience

Your audience sees enough sales-y posts. Focus, instead, on engaging with them in a real, personal way.

Digital Marketing

trend

08/09/22

Answer The Public

Enter a one- or two-word subject and see what people are asking about that subject online. Write content that answers popular questions.

Content

idea

research

07/29/22

Unbounce

Landing page design with A/B testing functionality and variant analytics.

Digital Marketing

conversions

ab testing

tool

paid

08/03/22

Local.com

List your business on local.com where users perform searches for local businesses.

Digital Marketing

directory

backlinks

source

08/31/22

allintitle:

Use "allintitle:" to limit results to those that include all of the entered words in the title. For example, allintitle:apple iphone

Misc

search operator

definition

productivity

08/08/22

Facebook post -> conversion page

Sales

funnel

template

07/27/22

Backlink

A backlink is a link from another website to your website. They are important for SEO and would be part of an off-page optimization campaign.

Digital Marketing

definition

seo

08/05/22

Crowdsourcing

Crowdsourcing is the process of leveraging groups of people for a certain goal such as raising money or filling out a poll on social media.

Digital Marketing

definition

08/05/22

Contests

Drive visibility to your site or content by creating a contest. Give extra rewards to users who share your content on their social media feeds.

Content

medium

idea

07/28/22

Customer acquisition

Customer acquisition includes the sales and marketing activities undertaken to obtain a customer.

Digital Marketing

definition

08/04/22

God Mode

Generative agents

Artificial Int

tool

05/15/23

Keyword research

Keyword research refers to the practice of identifying best keywords to target based on competition, volume of searches and relevancy to your business.

Digital Marketing

definition

08/08/22

Landing page

A landing page is a webpage where users first "land" on your website from external location (e.g. search engine, social media). This could technically be any page of a website, but it often refers to a webpage where you try to introduce and sell a particular product or service.

Digital Marketing

definition

08/05/22

Podcasts

Start a weekly or monthly podcast on your website to answer common questions about your products or services.

Content

medium

07/27/22

Help a Reporter Out

Be a source for an article. Reporters are often looking for sources to support their articles. HARO provides you with information regarding what reporters are currently looking for and their contact details.

SEO

tool

free

backlinks

08/01/22