Town of Effingham, Government SEO Analysis

A webpage title, or title tag, is the text that's displayed on the tab of a browser window and as the headline on a search engine result. It acts as the title for the content of the webpage and should preview and clearly define what the webpage is about.

The ideal title tag is between 60 and 80 characters in length and should contain important, quality keywords relevant to the page.

A webpage description, or meta description tag, is the text that's displayed under the headline on a search engine result. Like the page title, the description should provide a little more information about what the contents of the webpage is about.

The ideal page description is between 160 and 180 characters in length and should contain similar, supportive text to the title tag.

An H1 header tag is like the main headline for a webpage. Differing from a page title, the header isn't displayed on the browser tab or search engine result, but it's often the first text that a user sees when visiting a webpage, and should clearly introduce the content that it appears before.

Every webpage should have 1 and only 1 H1 header tag per page, and it should include relevant, quality keywords.

Because search engines crawl and index content, and the more content that a webpage has the greater potential for the page to rank for multiple keywords, webpages should contain a good amount of content with more than 500 words being a good benchmark for a regular page, and 1,000 words for blog posts.

The content should be rich with quality, original content - not containing "fluff" just to fill up the space. Having more content will also likely help the page to rank better for search queries as well as rank for more search queries.

Alternate text descriptions for images allow visually impaired website visitors to still be able to understand the context of an image. All images on a page should contain a brief and relevant text alternative to what the image displays.

Internal links are links that redirect users to other pages on the same website. It's important that pages contain internal links to send users and search engine crawlers to other pages and content on the same site.