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Waypoint, Social Service Content & Keyword Analysis

for waypointnh.org

Waypoint logo

Keyword Density

Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.

But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.

Below are 3 tables that show the keyword density of the waypointnh.org webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.

Keywords (single words)

Repeats

Density

<img

32

2.87%

png"

25

2.24%

/>

18

1.62%

&

16

1.44%

sizefull

15

1.35%

jpg

15

1.35%

family

14

1.26%

width="15"

14

1.26%

waypoint

12

1.08%

services

11

0.99%

nh

11

0.99%

programs

9

0.81%

support

9

0.81%

families

9

0.81%

jpg"

9

0.81%

learn

8

0.72%

advocacy

8

0.72%

homeless

7

0.63%

regional

7

0.63%

involved

6

0.54%

Keywords (2 word phrases)

Repeats

Density

<img width="15"

7

0.63%

/> <img

4

0.36%

programs <img

3

0.27%

alt="" />

3

0.27%

early childhood

3

0.27%

& family

3

0.27%

support family

2

0.18%

& services

2

0.18%

family resource

2

0.18%

supports &

2

0.18%

Keywords (3 word phrases)

Repeats

Density

childhood & family

3

0.27%

support family resource

3

0.27%

health carehealth care

2

0.18%

centers parenting plus

2

0.18%

healthy families america

2

0.18%

early supports &

2

0.18%

services (ess) kinship

2

0.18%

navigation homeless youth

2

0.18%

& young adult

2

0.18%

department regional access

2

0.18%

More content & keyword audits

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