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for theguarantybank.com
Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.
But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.
Below are 3 tables that show the keyword density of the theguarantybank.com webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.
Keywords (single words)
Repeats
Density
services
21
2.40%
banking
20
2.28%
harbor
19
2.17%
bar
18
2.05%
business
16
1.83%
&
14
1.60%
online
12
1.37%
bank
11
1.26%
mobile
10
1.14%
card
9
1.03%
financial
9
1.03%
management
9
1.03%
trust
8
0.91%
account
8
0.91%
wealth
8
0.91%
accounts
7
0.80%
homepage
7
0.80%
planning
7
0.80%
contact
6
0.68%
savings
6
0.68%
Keywords (2 word phrases)
Repeats
Density
bar harbor
9
1.03%
bank &
4
0.46%
harbor bank
3
0.34%
& trust
3
0.34%
accounts account
3
0.34%
online banking
3
0.34%
commercial banking
3
0.34%
harbor wealth
3
0.34%
harbor financial
3
0.34%
customer service
2
0.23%
Keywords (3 word phrases)
Repeats
Density
banking business mobile
4
0.46%
bar harbor bank
4
0.46%
accounts account finder
3
0.34%
to bar harbor
2
0.23%
getting started order
2
0.23%
online & mobile
2
0.23%
tools business online
2
0.23%
services resource center
2
0.23%
security fraud protection
2
0.23%
bar harbor financial
2
0.23%
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