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Spectrum Marketing, Marketing Content & Keyword Analysis

for spectrummarketing.com

Spectrum Marketing logo

Keyword Density

Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.

But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.

Below are 3 tables that show the keyword density of the spectrummarketing.com webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.

Keywords (single words)

Repeats

Density

marketing

56

3.79%

mail

53

3.58%

direct

47

3.18%

&

20

1.35%

solutions

19

1.28%

campaigns

14

0.95%

digital

13

0.88%

service

12

0.81%

view

9

0.61%

print

8

0.54%

customer

8

0.54%

sales

8

0.54%

targeted

7

0.47%

printing

7

0.47%

increase

7

0.47%

help

7

0.47%

data

6

0.41%

creative

6

0.41%

industry

6

0.41%

loyalty

6

0.41%

Keywords (2 word phrases)

Repeats

Density

direct mail

17

1.15%

mail marketing

13

0.88%

view solutions

5

0.34%

mail campaigns

4

0.27%

marketing view

4

0.27%

advanced direct

3

0.20%

signs &

3

0.20%

door direct

2

0.14%

mail (eddm)new

2

0.14%

mover direct

2

0.14%

Keywords (3 word phrases)

Repeats

Density

direct mail marketing

11

0.74%

marketing view solutions

4

0.27%

mail (eddm)new mover

2

0.14%

targeted direct mail

2

0.14%

& giftslawn care

2

0.14%

solutions that deliver

2

0.14%

and special offers

2

0.14%

mail campaigns that

2

0.14%

view solutions direct

2

0.14%

mail marketing for

2

0.14%

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