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Fulcrum Associates, Inc., Construction Content & Keyword Analysis

for fulcrum-nh.com

Fulcrum Associates, Inc. logo

Keyword Density

Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.

But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.

Below are 3 tables that show the keyword density of the fulcrum-nh.com webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.

Keywords (single words)

Repeats

Density

project

45

2.22%

fulcrum

30

1.48%

jobsite

18

0.89%

update

16

0.79%

team

15

0.74%

process

12

0.59%

management

10

0.49%

9

10

0.49%

community

9

0.44%

&

9

0.44%

associates

9

0.44%

experience

9

0.44%

success

9

0.44%

nh

9

0.44%

|

8

0.39%

time

8

0.39%

close

8

0.39%

values

8

0.39%

design

8

0.39%

owners

8

0.39%

Keywords (2 word phrases)

Repeats

Density

jobsite update

5

0.25%

fulcrum associates

4

0.20%

station 9

4

0.20%

jobsite status

4

0.20%

9 jobsite

4

0.20%

status video

4

0.20%

design &

3

0.15%

close learn

3

0.15%

bae systems

3

0.15%

charitable community

3

0.15%

Keywords (3 word phrases)

Repeats

Density

station 9 jobsite

6

0.30%

job site update

4

0.20%

pleasant valley camp

3

0.15%

real estate and

2

0.10%

over 100 years

2

0.10%

familyrun business with

2

0.10%

close learn more

2

0.10%

the best people

2

0.10%

department engine #9

2

0.10%

fulcrum’s 20232024 charitable

2

0.10%

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