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Perform a content and keyword audit on your webpage
Enter your webpage URL and email below for a free audit of your webpage. Confirm where your page is set up for success and identify improvements that can be made.
for dartmouthcoach.com
Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.
But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.
Below are 3 tables that show the keyword density of the dartmouthcoach.com webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.
Keywords (single words)
Repeats
Density
bus
21
1.67%
service
19
1.51%
boston
14
1.12%
&
14
1.12%
coach
12
0.96%
hanover
11
0.88%
2025
11
0.88%
posted
11
0.88%
dartmouth
10
0.80%
york
10
0.80%
change
10
0.80%
city
9
0.72%
airport
9
0.72%
travel
9
0.72%
nyc
9
0.72%
logan
9
0.72%
send
9
0.72%
feedback
9
0.72%
locations
8
0.64%
–
8
0.64%
Keywords (2 word phrases)
Repeats
Density
dartmouth coach
5
0.40%
service notices
4
0.32%
additional children
4
0.32%
logan airport
4
0.32%
send feedback
4
0.32%
york city
3
0.24%
october 19
3
0.24%
yelp send
3
0.24%
valley to/from
2
0.16%
& discounts
2
0.16%
Keywords (3 word phrases)
Repeats
Density
new york city
3
0.24%
posted on yelp
3
0.24%
plan your trip
2
0.16%
upper valley <
2
0.16%
travel alerts 3
2
0.16%
temporary stop change
2
0.16%
october 19 2025
2
0.16%
york city will
2
0.16%
news & updates
2
0.16%
find dartmouth coach
2
0.16%
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