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Perform a content and keyword audit on your webpage
Enter your webpage URL and email below for a free audit of your webpage. Confirm where your page is set up for success and identify improvements that can be made.
for colby-group.com
Keywords and the usage of them are an essential part of any search engine optimization or digital marketing program. If the goal for a specific webpage is to have it rank highly in a search engine result page for a given keyword, then it's important that keyword or keyphrase is present and prominant on the page.
But this has changed in the past number of years. 10-20 years ago, it was good practice to "stuff" important keywords in as many places as possible. Nowadays, you should make sure that the content and text on your page makes sense from a human perspective. Sentences that contain an unnatural number of search keywords could actually lead to your webpage being marked by search engines such as Google and Bing as "spammy" or low quality.
Below are 3 tables that show the keyword density of the colby-group.com webpage. Keep in mind that this is based on the actual page content, so if an important keyword or keyphrase is not displayed on the list or near the top, then it might be wise to take a look and update the content of the page.
Keywords (single words)
Repeats
Density
insurance
120
3.37%
business
30
0.84%
coverage
30
0.84%
smushcdn
23
0.65%
png
23
0.65%
policy
21
0.59%
hampshire
20
0.56%
vermont
20
0.56%
protect
18
0.51%
help
18
0.51%
colby
17
0.48%
group
17
0.48%
liability
14
0.39%
nh
14
0.39%
auto
13
0.37%
homeowners
12
0.34%
event
12
0.34%
personal
10
0.28%
policies
10
0.28%
additional
10
0.28%
Keywords (2 word phrases)
Repeats
Density
insurance group
8
0.22%
colby insurance
7
0.20%
insurance company
7
0.20%
business insurance
5
0.14%
alt="colby insurance
4
0.11%
hampshire &
3
0.08%
vermont condo
3
0.08%
insurance insurance
3
0.08%
group icon
3
0.08%
100vw 300px"
3
0.08%
Keywords (3 word phrases)
Repeats
Density
colby insurance group
4
0.11%
hampshire & vermont
3
0.08%
insurance group on
2
0.06%
high net worth
2
0.06%
insurance company we
2
0.06%
help you find
2
0.06%
for validation purposes
2
0.06%
address line 2
2
0.06%
the project will
2
0.06%
local insurance agent
2
0.06%
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